Social media is no longer optional. It is where your customers discover brands, research before they buy, and choose who to trust. But "just posting" does not move the needle. NMS Digitals builds strategy-led social media programs that generate traffic, leads, and revenue — backed by analytics, not guesswork.
What is social media marketing and how does it work?
Social media marketing is the practice of using social platforms to build brand awareness, engage your audience, and drive measurable business outcomes. It combines organic content (posts, reels, stories, long-form video), community management (replies, DMs, group engagement), paid promotion (boosted posts, dark posts, creator partnerships), and analytics (engagement rate, reach, conversions, CAC). At NMS Digitals, every channel is tied to a measurable KPI — never just "follower growth".
Which social media platforms should my business be on?
Channel choice depends on your audience and offer. B2B brands win on LinkedIn and X (Twitter). Lifestyle, beauty, and fashion thrive on Instagram, TikTok, and Pinterest. E-commerce sees strong returns on Instagram, TikTok, Facebook, and Pinterest. Local services benefit from Facebook and Google Business Profile. We pick 2–3 channels where your customers actually spend time — and ignore the rest. Spreading thin across all platforms is the single biggest social mistake we fix.
What is included in NMS Digitals social media management?
Every engagement includes strategy and channel selection, monthly content calendars, in-house creative production (graphic design, short-form video editing, carousels, reels), copywriting in your brand voice, scheduling and publishing (Sprout Social, Buffer, or Later), community management and DM response, hashtag and trend research, influencer and creator partnerships, paid social campaign management, and monthly performance reports with revenue attribution.
How often will you post on my social media accounts?
Posting cadence varies by platform and strategy. Typical NMS Digitals plans include 3–5 LinkedIn posts per week, 4–6 Instagram posts per week plus daily stories, 2–3 TikToks per week, and 1 long-form thought-leadership piece per week. We focus on quality and engagement over volume — algorithms reward content that holds attention, not just posting frequency.
Do you create the content or do I have to provide it?
We create everything: concept, copy, graphic design, short-form video editing, carousels, and reels. You only provide brand assets, product info, or behind-the-scenes footage when relevant. Every piece goes through a review queue so you approve before publish (with a fast-track option for trending opportunities). For brands that want to be the face of their content, we provide remote recording setups and content sprints.
How much does social media marketing cost?
NMS Digitals social media packages start at $2,400 per month for one channel with 12 posts and basic community management, $4,800 for two channels with full content production and community, and $9,500+ for full-service multi-channel programs with paid social, creator partnerships, and reporting. Paid ad spend is separate and starts at $1,500/month.
How do you measure social media success?
We measure what your business cares about: traffic-to-website, qualified leads, conversions, customer acquisition cost (CAC), and revenue from social. Engagement rate and reach are inputs we optimize against those outcomes — never the outcome itself.
Book a free social media audit and we will review your current channels, identify three quick wins, and show you what a strategy-led program would look like for your brand.