Shopify is the world's leading e-commerce platform, powering over 5 million stores from solo founders to Fortune 500 brands. But a Shopify theme alone will not make you successful — you need a store engineered for conversion, speed, search visibility, and recurring revenue. That is what NMS Digitals builds.
What is Shopify development and what does it include?
Shopify development is the process of designing, customizing, and optimizing a Shopify or Shopify Plus store to match your brand, your products, and your growth model. As certified Shopify Experts, NMS Digitals delivers full-stack Shopify projects including theme customization, custom Liquid development, Shopify app integrations, checkout extensions (Shopify Plus), and ongoing conversion rate optimization.
How long does a Shopify store take to build?
A standard Shopify store typically launches in 4 to 6 weeks. Shopify Plus or custom-themed stores with advanced apps or integrations take 8 to 12 weeks. We handle theme customization, product imports, payment setup (Shopify Payments, Stripe, PayPal), shipping zones, tax configuration (Avalara or Shopify Tax), and integrations with email and SMS (Klaviyo, Postscript), analytics (GA4, Triple Whale), inventory (Stocky, Cogsy), and fulfillment (ShipStation, ShipBob).
Do you build on Shopify Plus for enterprise stores?
Yes. As certified Shopify Experts we build and maintain Shopify Plus stores for high-volume merchants, including B2B portals, multi-currency, multi-language, custom checkout extensions, Shopify Functions, headless storefronts (Hydrogen on Oxygen), and complex wholesale/retail hybrid models. We have migrated stores from Magento, WooCommerce, BigCommerce, and Salesforce Commerce Cloud with zero data loss.
Will my Shopify store be SEO-friendly?
Absolutely. We optimize every Shopify store for technical SEO from day one: clean URL structures, optimized meta tags, JSON-LD schema (Product, BreadcrumbList, FAQ, Review, AggregateRating), fast Core Web Vitals (LCP under 2.5 seconds), mobile-first design, optimized images (AVIF/WebP), and AI-search-ready content. We also configure Google Merchant Center, Bing Merchant, and Meta Catalog so your products show up across paid and free shopping placements.
Can you improve the conversion rate of my existing Shopify store?
Yes. Our Shopify CRO service typically lifts conversion rates 20% to 60% within 90 days. We run heatmap analysis (Microsoft Clarity, Hotjar), A/B test product pages, optimize checkout flow, reduce cart abandonment with smart recovery (email and SMS), improve page speed, and add high-converting elements like trust badges, reviews, urgency cues, and personalized upsells — all measured against revenue per session, not vanity metrics.
How much does Shopify development cost?
A standard NMS Digitals Shopify store starts at $6,500 for theme customization, $14,000 for a fully custom-themed Shopify store, and $35,000+ for Shopify Plus builds with custom checkout, B2B portals, or headless storefronts. Migrations from another platform start at $4,500. All projects are fixed-price after a discovery call.
Book a free Shopify CRO audit and we will review your store live, identify three high-impact wins you can ship this week, and show you the conversion rate uplift you should expect from a full optimization sprint.