Pay-Per-Click (PPC) advertising is the fastest way to put your offer in front of buyers who are ready to purchase right now. But most PPC accounts hemorrhage money on irrelevant clicks, broken targeting, and outdated bid strategies. NMS Digitals fixes that.
What is PPC and how does it work?
PPC means you pay only when someone clicks your ad. On Google Ads, your ad appears when buyers search for the exact keywords you target. On Meta (Facebook and Instagram), LinkedIn, TikTok, and Pinterest, you reach audiences based on demographics, interests, behavior, and lookalikes of your best customers. Every channel has its own bidding, creative, and measurement playbook — and we manage all of them.
How much should I spend on PPC?
Your right budget depends on three things: industry cost-per-click, average customer lifetime value, and growth goals. As a rough starting point: local services begin at $1,500/month, B2B SaaS at $3,000/month, and e-commerce at $5,000/month — plus a flat management fee. Before you spend a dollar, we model expected ROAS for your specific market so you know what to expect.
What we manage end-to-end
- Google Ads — Search, Performance Max, Shopping, Display, YouTube, Demand Gen
- Microsoft (Bing) Ads — often 30–50% cheaper CPCs and a higher-income audience
- Meta Ads — Facebook and Instagram, including Advantage+ Shopping and lead-gen
- LinkedIn Ads — B2B targeting by job title, company, seniority, and intent signals
- TikTok Ads — Spark Ads, Shopping Ads, and creator partnerships
- Pinterest Ads — high-intent visual search for fashion, home, and lifestyle brands
What is included in NMS Digitals PPC management?
Every PPC engagement includes campaign strategy and account architecture, conversion tracking and server-side measurement (GA4, GTM, enhanced conversions), keyword and audience research, ad copywriting and creative testing (image, video, carousel), bid strategy optimization, negative keyword and placement exclusions, landing page conversion rate optimization (CRO), weekly account audits, monthly performance reports with revenue attribution, and a direct line to your senior strategist.
What is a good ROAS for paid ads?
A "good" return on ad spend depends on your margin profile. E-commerce typically targets 3x–5x ROAS, lead-gen businesses 5x–10x, and high-margin SaaS or services often achieve 10x+ once campaigns mature. Our average client achieves a 4.7x blended ROAS across paid channels — measured against revenue, not just conversions.
Why choose NMS Digitals for PPC?
We are Google Partners and Meta Business Partners with 9+ years of average agency experience per strategist. You own every ad account, every audience, and every conversion record — we never hold accounts hostage. We work month-to-month, share live dashboards, and report on revenue impact in CFO-friendly language. Most importantly: if your ROAS is not improving in the first 90 days, we work for free until it does.
Book a free paid-media audit and we will review your current campaigns live, identify wasted spend you can cut this week, and show you exactly where the next dollar will earn the most return.